People think if you don't have anything happening outside the building, nobody in the neighborhood will know what is going on. Unfortunately, guests arriving and leaving may not share the host's desire to remain unnoticed. Litter, loud noises, sex in the bushes, etc. all happen and draw the attention of "civic" minded vigilantes and the police. It is also not uncommon for a dissatisfied quest to turn everybody in. Customers or guests, the people coming in do not care about the continuation of the business/event. They will enjoy what they can, and go someplace else when the place gets closed down.
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