It is far from universal that the owner pockets the service charge. Many waiters I've asked have said that it is divided among all staff according to seniority. In any case, I might leave some extra if service was exceptionally good.
Don't forget to put it in the server's hand instead of leaving it on the tray. Tips left on the tray are shared by all, those put in an individual's hand are kept by that person.
In any case, no one should feel stressed out about tipping in Thailand. Unlike in America, it really is "up to you", and no one will come after you with a machete if you don't leave 20%.
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