Located as Indra is in a tourist area, it wouldn't be realistic to expect a high frequency of repeat customers. Not that it isn't possible - after all Tawan has repeat customers galore - but "repeat" may mean 3, 6 or 12 months later.
It looks as if this business has to rely primarily on first-time visitors for a long while before repeat business (if any) keeps it afloat. Hence advertising is essential for the business to take off. It needs to be advertised in gay publications and websites.
That said, generating repeat business among tourists is not impossible. There is a massage parlour in Johor Baru, Malaysia, that does a pretty good job of it (on top of its advertising). It collects the last 4 digits of customers' cellphone numbers and stores it in a computer database. When the customer returns and cites the same last 4 digits, he gets a special deal. It doesn't matter whether he returns 3 weeks or 3 years later. It's the same. it's better than giving out coupons which people lose.
However, Indra's problem may simply be this: it's not clear to customers what the product offer is: located on the same soi as Tawan, people may expect a "get-straight-to-the-point" massage and play act, yet they offer something less than that (unless the customer is as forthright as sextile). So Indra may be LOSING repeat business simply for that reason.
First rule of business: is your product what the market wants?
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