That would be the likely conclusion of an economist / accountant, monopolistic bureauocrat (are you any of these? LOL) but that only works in an ologopolistc model ...its more likely you will loose even more business to competitors who maintain or reduce prices. Demand is still price elastic.

The marketing aproach would be to go for a larger share of the available market by offering teasers to get clients in...and keep them...like happy hour, cheaper prices for Thais accompanying farang, 11 pm prize draw etc

The strategy should be to maximise bums on seats to ride out the low season. Either way long term they will go out of buiness unless demand increases again.

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